Hello, I’m Simone-Thandiwe Gouws de Lange, the founder and driving spirit behind Midnight Sage.
Born in Stellenbosch, South Africa, my journey is rooted in a deep, integrated philosophy: that the health of the individual is inseparable from the health of the planet. I bring a rare blend of environmental expertise and herbal devotion to every product and consultation.
My commitment to a healthier world is anchored by a Diploma in Sustainable Development, which fuels my passion for writing about environmentalism and sustainability. Simultaneously, my thriving dedication to the plant world led me to found Midnight Sage in early 2024. I am currently immersed in advanced studies in herbalism with Sajah Popham, complemented by certifications in tea blending and formulating, ensuring competence and creativity in every cup.
At Midnight Sage, my goal is to deepen the wisdom shared with my community. I am actively growing our range of thoughtfully crafted products, with a vision to eventually teach my own herbal courses and offer specialized consulting, particularly for women’s reproductive health. My ultimate dream is to establish a homestead, cultivating our own potent herbs and forging direct, trustworthy relationships with ethical suppliers.
For me, herbalism is not just a business—it’s the intersection of ancient wisdom and modern sustainability. I invite you to join me in this journey toward natural wellness, where every product tells a story of intention, connection, and competence.
CEO & Founder, Simone Gouws de Lange
